About The Ink

The Ink is a paid for news subscription service for Swindon.

We want Swindon to have better journalism – quality writing and investigative journalism that drives change. Our mission at The Ink isn’t just about making the media better though, it’s about making Swindon better and more accountable. Swindon has a rich culture and a rich heritage, and an extremely rich community. We want it to be a place where we face our failures and spread good ideas. Where we understand and hear each other’s perspectives. We want Swindon to be better informed.

These might be lofty principles but over the past three decades we have seen the media industry eat itself with quality going by the wayside as we chase clicks instead of insight. The industry has swapped print advertising pounds for digital pennies and the quality has dipped because of this.

So we have had to find a way around this. A way of still providing the insight and quality of good journalism but still having the means to survive as with the best ideals in the world no-one can survive on air.

From a tiny newsroom in Old Town, we will endeavour to put together stories that will make you better informed and more closely connected with this great town. We want to use our stories to create a better town and build a better community. 

The plan is to provide three paid for curated news bulletins a week (Mondays, Wednesdays and Fridays) with a free one going out to our free members on a Friday summarising the week and giving people a taste of what they’re missing from not being a paid member.

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Find out more

To find out more about the company that provides the tech for The Ink, visit Substack.com.